With tons of exclusive features and impressive functionality, Magento stands as one of the largest platforms for eCommerce website solutions. It offers users with all essentials features and solutions that are needed to build and maintain a powerful e-commerce website.
For this and more other reasons, it has become a highly preferred platform among e-commerce website owners. But, over the course of time, Magento developer and experts tend to make some mistakes while adapting to the latest techniques and procedures of this platform. So, if you are a Magento expert and want to make most out of it, then make sure you avoid the 5 common bottlenecks mentioned in the post.
1. Transforming the Default Theme
There is a default design theme offered by Magento. Might be, you may not find it appealing for your website. So, as a Magento developer, you may tend to make a common mistake of modifying the default design theme instantly. But this is a big mistake that can cost you much time and problem.
You can enhance the design of your website by opting for any other solution. One way is to copy the skins and designs to your theme directory just from the front end. This can help you avail a unique and attractive theme for your e-commerce website. Also, you can customize it according to your personal preferences and likes.
2. Forgetting to Create a Google Sitemap
The sitemap in Magento implies Google Sitemaps. Such sitemaps are supported by Google as well as other search engines. Most of the times Magento expert forget to include sitemaps in their e-commerce store. In other cases, if they include a sitemap, then they forgot to update or refresh it at regular intervals. Lastly, few developers build sitemap by including sample categories and products, and they don’t cross check it again before going live.
A great solution to combat this mistake is to include a sitemap by preparing one from the sitemap directory in the web root with other writable authorizations. The other way is to set up a store that automatically refreshes the sitemap at timely intervals. For this, you can make few changes in the admin and functionality. Last but not the least, you can download any sitemap extensions.
3. Improper Use of Layered Navigation
Most of the Magento expert prefers using layered navigation. But they may tend to make a big mistake here by not using the layered navigation mechanism properly. As a result, this may lead to duplicate content. But if you do not include it on your website, then your customers would not be able to find the desired results. So, disable indexing of your layered navigation pages by Google. But this is slightly hard to achieve, and you have to do it efficiently.
4. Unwanted Data Set Collection
The primary use of the collection is to retrieve one single item or returning the first item on the primary iteration of the loop. Most of the Magento developer makes the mistake of not placing any limitation on the query result of the collection.
It is not mandatory that the method adopted in this regard will modify the query results from the collection. Even, it is not essential that it will place a restriction. Hence, if no restriction is placed in prior, then it will load all the products of the collection.
Therefore, it is important to place the limitation in the case where the query result is a collection of more than one product. This will not just improve the performance, but will also enhance the scalability.
5. Using Shared Server or Resources
There is a good and bad thing about this point. The good thing is that technically, Magento based e-commerce stores can share resources or server with other online website and e-commerce store. But if you consider the practical aspect then the results are exceedingly poor and would not be on par with your expectations. So, even though, technically Magento powered websites can share a platform with other websites. Still, it must be avoided at all costs.
An efficient way is to conveniently configure an e-commerce store on any server supporting the MySQL and PHP technologies. You need to comprehend that Magento is a huge application utilizing numerous resources, which is not the case with WordPress powered sites or blogs. So, if you share the server with other sites, then this will result in poor experience and affect the success of your website.
Conclusion:
Magento offers a competitive edge to an online e-commerce business over its competitors. Gaining success in this competitive world is difficult, but crucial. For this reason, seamless and error-free Magento store development is imperative. So, hire Magento developer who is well-versed on this subject and can create a website that is robust and error-free.
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